top of page

Privacy Policy

Last updated: 13 October 2026

​

Loop by Aimee respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, store and share your information when you visit our website, contact us or purchase our handmade bags and accessories.

​

1. Who We Are

Loop by Aimee is operated by [insert full legal name of owner or registered business], which is responsible for your personal information as the data controller.
 

If you have any questions about this policy or how we handle your information, please contact us using the details above.

 

2. Information We Collect

Depending on how you interact with us, we may collect:

  • Your name, email address and telephone number.

  • Billing and delivery addresses.

  • Details of purchases, custom orders, returns and refunds.

  • Messages and information you provide through contact forms, email or other communications.

  • Your marketing preferences and consent choices.

  • Technical information, such as your IP address, browser type, device information and pages visited.

  • Account details, if customer accounts are available and you choose to register.

 

Payment information is handled by the payment provider used at checkout. We receive the transaction information needed to manage your order. Please refer to the payment provider’s privacy policy for details of how it handles your payment data.

 

We collect information directly from you and, where relevant, from our website platform, payment providers and delivery

providers.

 

3. How We Use Your Information

We use personal information to:

  • Process payments and fulfil orders.

  • Arrange delivery and provide order updates.

  • Respond to enquiries and discuss custom designs.

  • Handle customer service requests, returns and refunds.

  • Maintain business and accounting records.

  • Protect our website and business against fraud and misuse.

  • Understand website use and improve our services, subject to your cookie choices.

  • Send marketing messages where you have opted in.

 

Information needed to process an order is necessary for us to provide that service. If you do not provide it, we may be unable to accept or deliver your order.

 

4. Our Lawful Bases

Under UK data protection law, we rely on the following lawful bases:

Contract: To take steps at your request before a purchase and to fulfil orders, including payment, delivery and customer support.

 

Legal obligation: To maintain records and meet applicable tax, accounting and other legal requirements.

 

Legitimate interests: To respond to general enquiries, manage and improve our business, maintain website security and prevent fraud. We consider your rights and interests before relying on this basis.

 

Consent: To send opted-in marketing messages and use optional cookies or tracking technologies that require consent.

You may withdraw your consent at any time. This does not affect the lawfulness of processing carried out before you withdrew it.

 

5. Sharing Your Information

We share personal information where necessary with service providers that help us operate our business. These may include:

  • Wix, which provides our website platform and related services.

  • Payment providers.

  • Postal services and couriers.

  • Email and business administration providers.

  • Accountants and professional advisers.

  • Authorities where disclosure is legally required.

We only share information relevant to the service being provided. We do not sell your personal information.

 

6. International Transfers

Some service providers, including our website platform, may process information outside the UK.

Where personal information is transferred internationally, we use appropriate safeguards required by UK data protection law. These may include UK adequacy regulations or approved contractual safeguards.

You can contact us for further information about the safeguards relevant to your information.

 

7. How Long We Keep Information

We retain personal information only for as long as necessary for the purpose for which it was collected.

 

We determine retention periods by considering:

  • Whether an enquiry, order, return or dispute remains unresolved.

  • Applicable tax, accounting and legal record-keeping requirements.

  • The time needed to establish, exercise or defend legal claims.

  • Whether you remain subscribed to marketing communications.

 

When information is no longer needed, we delete it securely or anonymise it. If you unsubscribe from marketing, we may retain a minimal record of your preference to ensure we do not send you further marketing.

​

8. Cookies

Our website uses cookies and similar technologies to support its operation.

​

Essential cookies help provide functions such as security, shopping baskets and checkout. Where used, optional cookies may help us understand visitor activity or support marketing.

​

We request consent before using optional cookies that require it. You can accept or reject these cookies and change your preferences through the site.

​

Details of the cookies used, their purposes and how long they remain active are available in [insert link to cookie policy or cookie settings panel].

​

You can also manage cookies through your browser settings, although blocking essential cookies may affect website functionality.

 

9. Marketing

If you subscribe to our mailing list, we may send updates about new products, collections and offers.

​

You can unsubscribe at any time using the link in our marketing emails or by contacting us. Unsubscribing does not prevent us from sending necessary service messages, such as order confirmations or delivery updates.

​

10. Keeping Your Information Secure

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss and misuse.

Access is limited to those who need it for business purposes. However, no website or internet transmission can be guaranteed completely secure.

​

11. Your Rights

Depending on the circumstances, you may have the right to:

  • Request access to your personal information.

  • Ask us to correct inaccurate or incomplete information.

  • Request deletion of your information.

  • Ask us to restrict how we use it.

  • Request a portable copy of certain information.

  • Withdraw consent where processing relies on consent.

 

You also have the right to object to processing based on legitimate interests and to object to direct marketing at any time.

To exercise your rights, contact [insert business email address]. We normally respond within one month. We may need to confirm your identity before completing a request.

 

12. Complaints

If you have concerns about how we handle your information, please contact us.

You also have the right to complain to the UK Information Commissioner’s Office:

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

You do not need to contact us before raising a complaint with the ICO.

 

13. Third-Party Links

Our website may link to social media platforms or other websites. These organisations have their own privacy policies, which you should review when using their services.

​

14. Changes to This Policy

We may update this policy to reflect changes to our business, website or legal requirements. The latest version will appear on this page with an updated date.

​

bottom of page